Beauty is in the eyes of the beholder, nothing more nothing less, our eyes are the pathway to our hearts and our minds, it is our interpretation of that which we like that sets us all apart, we are unique, we are each, like no other.......just like a diamond....unique and always chosen for its smile......your interpretation of that smile....no books....no opinions, no qualifications, no comparisons.....only your opinion counts, it is what you see, and what you want, it is what you should insist upon.

It is therefore vital that you choose your diamond on the three most important reasons......

What you want to pay....the smile.....and the style.

You will hear opinions, at times even when you don’t want them, knowledge is good but it is also and can be very confusing, ultimately taking away the romance, and changing your view as to what you believe to what is right for you.

Our diamonds come from a very highly reputable and traceable source and are conflict free.

PEERS a name that for over thirty six years has been seen as the Diamond Centre of North Wales, reaching out intoCheshire and the North West, with clients travelling as far afield as the midlands and mid Wales.

These are the people who have encouraged us to find only the finest in quality and cut, diamonds with attitude and a smile, wrapped and cloaked in the most precious of metals, especially platinum...... 

We feel sure that you will have read so much about diamonds, as so much information is out there, on the high street, the web, just  about everyone and anyone, has an opinion, but the only opinion is yours, yours is the ultimate confirmation as what is ideal, your interpretation of beauty is all that matters, our world has so many experts, each with a story to tell, and opinion to give, often though well meant, it confuses and muddies the water somewhat, F G this and VVS that....complex statements which are aimed at helping you to make the right choice, mostly confuse, as they seem to vary from one jeweller to another, leading to the romance being taken from the idea of finding "That Smile"

Do you remember that very first moment when your eyes met......a beauty that you will recall attracted you to the one you love....there she was in a room or a place....hers was the smile that caught your eye.... hers was the laughter that made you smile....and look closer.....her beauty did not come with a certificate or an opinion.... it was your eyes that met and your heart followed.... just as before trust your judgement, set your budget....and look for the smile.....

However if still you feel a certificate helps we can provide certification from all the most reputable diamond grading Laboratories, especially GIA and HRD.

We promise...each stone will be very special, not just in its colour or clarity, but its make, its proportion.... there are many other equally important characteristics that make up the sum total of a diamonds ability to smile......its vital that you should know it is not just the colour and clarity opinion that matters, there are many collective factors that affect the diamonds ability to "Smile" to "Sparkle" to "Dazzle" so we believe that the only way to make the right choice is to listen to your heart, trust your eyes and make sure you do not exceed your purse.....hopefully by now you will see that we passionately want you to make an informed choice, one that is as a result of what you want and not what we say...if you are looking for that special diamond with a very big smile, then ask, we promise you will find it here at PEERS..... THE DIAMOND RING CENTER OF WALES...